QuizCluster
AdobeADOBE-MKTO-PRO · Professional

Adobe Marketo Engage Certified Practitioner Professional

Validates practitioner skills in Adobe Marketo Engage: the lead database, email marketing, engagement programs and smart campaigns, landing pages and forms, lead scoring and reporting. This simulator uses scenario-based questions with a per-domain scored report.

20
Questions
100 min
Time limit
70%
Pass mark
50
In question bank

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Skills measured

Lead Management and Database

24%

Lead lifecycle, data management, segmentations, smart lists and lead scoring.

Email Marketing

20%

Email design, tokens, dynamic content, deliverability, A/B tests and operational emails.

Smart Campaigns and Engagement Programs

24%

Triggers, filters, flow steps, engagement streams, programs and channels.

Landing Pages and Forms

16%

Landing page templates, forms, progressive profiling and tracking.

Analytics and Reporting

16%

Program and email performance, revenue cycle analytics, attribution and reports.