Adobe Target Business Practitioner Professional
Validates the business practitioner's ability to use Adobe Target: testing and personalization fundamentals, activity types, audiences and targeting, reporting with Analytics integration, recommendations and implementation basics. This simulator uses scenario-based questions with a per-domain scored report.
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Start ADOBE-TGT-BP examSkills measured
Adobe Target Fundamentals
20%Mboxes, offers, experiences, Visual Experience Composer and the Target workflow.
Activities: A/B, XT, MVT and Personalization
28%A/B, Experience Targeting, Multivariate, Automated Personalization and Auto-Target.
Audiences and Targeting
20%Audience rules, profile scripts, geo, mobile, segments from Analytics and Audience Manager.
Reporting and Analytics Integration
16%Reports, A4T, confidence, lift, metrics and statistical significance.
Implementation Basics and Recommendations
16%at.js, Web SDK, flicker, Recommendations criteria and activities.